Where Data Professionals Work – Part 5: Data Analysts

In the series ‘Where Data Professionals Work’, we discuss the findings of the market research Broadwick conducts with concern to the labor market of data professionals in the Netherlands. We publish these findings as we believe these to be informative to data professionals and data-driven organizations alike. To this end, we primarily use public data provided by LinkedIn and its users. Although we try to be as accurate as possible, please do feel free to contact us at info@broadwick.nl if you are of the opinion that any findings are (partially) incorrect or if you would like to request more information.

Introduction

In earlier editions of WDPW (‘Where Data Professionals Work’), we looked at the largest employers of data professionals in general and data engineers specifically, as well as the employers of data scientists that apply analytics internally to advance their own objectives or for the benefit of clients. In this fifth part, we aim to provide you with new insights into the labor market of the approximately 13,500 data analysts that are currently active in the Netherlands. These data analysts perform the essential role of collecting and processing data, performing statistical analyses, and clearly communicating the results to the relevant stakeholders.

Findings

Firstly, Table 1 below denotes the largest 10 employers of data analysts in the Netherlands. The ranking process is based on absolute figures and excludes consultancy firms, without any sample restraints with regard to size. As in earlier editions of WDPW, the banking trio Rabobank, ABN AMRO, and ING lead the pack. The City of Amsterdam, however, is an organization that we have not seen in any of the previous articles. In terms of the distribution of data analysts across organizations, this once again appears to be quite skewed as these 10 organizations employ approximately 10% of all data analysts.

Table 1 – Top 10 employers of data analysts in the Netherlands (absolute figures, excluding consultancy firms, all organizational sizes)

Although the organizations listed above employ the most data analysts in absolute terms, the average Data Analyst Intensity (number of data analysts employed by an organization divided by its total workforce) is less than 1%. Hence, we redid the ranking process on the basis of this latter metric. We, however, also limited the sample criteria to only include ‘large’ organizations (defined by the Chamber of Commerce as organizations that have 250 or more employees) to help enable an apples-to-apples comparison. The results are shown in Table 2 below, with these organizations having an average Data Analyst Intensity of over 2%.

Table 2 – Top 10 employers of data analysts in the Netherlands (relative figures, excluding consultancy firms, 250+ employees)

Thirdly, Table 3 below limits the sample criteria to only include consultancy firms. This ranking is once again based on absolute figures, unlike the Data Analyst Intensity metric that were used for Table 2. As we discussed in the fourth part of WDPW, nevertheless, the intensity metric provides a means with which the level of diversification can be measured. Digital Power, for example, is purely focused on the analytics value chain and features a Data Analyst Intensity of almost 50%. Conversely, Cognizant is a well-diversified consultancy firm which is correspondingly marked by a Data Analyst Intensity of less than 1%.

Table 3 – Top 10 employers of data analysts in the Netherlands (absolute figures, consultancy firms only)

Conclusion

We hope this article provided you – whether you are a data analyst (employer), or just interested in the realm of data – with new insights concerning the labor market of data analysts in the Netherlands. If you would like to discuss the impact on your career or organization of any of the above findings, feel free to give us a call. For now, this will be the last edition of ‘Where Data Professionals Work’ – although we’ll certainly do a new edition in 2021. In addition, we have got some quite interesting ideas for future articles. Thanks for reading and stay tuned!